Overcoming the Accuracy vs Agility Trade-Off in Demand Planning & Forecasting

The question of accuracy vs. agility has been a long debated one in the CPG demand planning world. Usually accuracy and agility are seen at loggerheads with each other, especially during turbulent times marked by heavy promotional and competitor activity, recessions, weather calamities and pandemics such as COVID-19. This is due in part, to the […]

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