Managing Revenue Growth in the Next-normal needs AI-based Feedback and Feedforward loops on top of Demand & Supply planning & execution

Date: 31st December 2020   COVID-19 Pandemic Disruption The COVID-19 pandemic has been a severe global humanitarian crisis. For the CPG industry it was one of the biggest simultaneous demand and supply side disruptions in recent times where the complexity and volatility of the operations hit an all-time high. Front-line and planning and execution teams […]

Paradox of Planning: Moving from the focus on “Performance-in-the-past” to “Performance-in-the-future”

Date: 3 September 2020 It is quite a paradox that whilst planning is a future thinking and forward-looking exercise the performance of planning is always measured in terms of past and YTD performance. As an example, Demand Planning teams spend a lot of time in analyzing their forecast performance in terms of different metrics such […]

Overcoming the Accuracy vs Agility Trade-Off in Demand Planning & Forecasting

The question of accuracy vs. agility has been a long debated one in the CPG demand planning world. Usually accuracy and agility are seen at loggerheads with each other, especially during turbulent times marked by heavy promotional and competitor activity, recessions, weather calamities and pandemics such as COVID-19. This is due in part, to the […]

McChrystal Group and Announce Global Strategic Partnership

Chicago, August 18, 2020 –, an enterprise revenue growth AI SaaS company, today announced a global strategic partnership with the McChrystal Group, a global advisory services and leadership development firm. This partnership will enable the capabilities of both firms – McChrystal Group’s global advisory and leadership development services and Samya’s next-gen Revenue Growth AI […]

5 Questions to Ask Your Demand Forecasting Vendor

As stewards of the forecasts in a CPG organization, demand planners face daily struggles as they strive to determine and forecast product demand with accuracy. And while demand forecasting continues to be a problem, it’s just one piece of the puzzle. In addition to accuracy, demand planners need the agility and ability to proactively anticipate […] Introduces AI-Based System to Boost CPG Companies’ Demand Anticipation, Forecasting

Chicago, July 22, 2020 –, a revenue growth company that launched earlier this year, today introduced its Dynamic system that leverages advanced artificial intelligence to vastly improve demand anticipation and agile forecasting for CPG companies. This next-generation AI system allows enterprise demand planners to anticipate risks and opportunities in time to act and […] Announces Formation of New Advisory Board

Committee of CPG industry leaders and investors will influence the company’s innovation agenda and provide guidance on go-to-market strategies. Chicago, July 8, 2020 –, an enterprise revenue growth AI SaaS company, today announced the launch of its newly formed strategic committee of trusted advisors. The Advisory Board includes distinguished CPG industry leaders and investors […]

Revenue Growth AI company Samya Raises $6M in Seed Funding led by Sequoia

Ex-Mu Sigma leadership team members including Shelly Singh, Deepinder Dhingra and Pavan Palety partner to create a next-gen Enterprise AI company. Chicago, Jan. 20, 2020  —, an enterprise Revenue Growth AI SaaS company, announced today that it has raised $6 million in seed round funding led by Sequoia India. Samya‘s other initial investors include Ashish Gupta (Founder of and Helion VC), Deb Henretta (Partner, G100 […]

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