Managing Revenue Growth in the Next-normal needs AI-based Feedback and Feedforward loops on top of Demand & Supply planning & execution

Author: Deepinder S Dhingra, Founder, COO/CPO Date: 31st December 2020 Contributors: Rajat Srivastav, Director – Product Management, Rohit Kumar, Director – Product Solutions, Vivek Gautam, Senior UX Designer   COVID-19 Pandemic Disruption The COVID-19 pandemic has been a severe global humanitarian crisis. For the CPG industry it was one of the biggest simultaneous demand and […]

Paradox of Planning: Moving from the focus on “Performance-in-the-past” to “Performance-in-the-future”

Author: Deepinder S Dhingra, Founder, COO/CPO Date: 3 September 2020 It is quite a paradox that whilst planning is a future thinking and forward-looking exercise the performance of planning is always measured in terms of past and YTD performance. As an example, Demand Planning teams spend a lot of time in analyzing their forecast performance […]

Overcoming the Accuracy vs Agility Trade-Off in Demand Planning & Forecasting

The question of accuracy vs. agility has been a long debated one in the CPG demand planning world. Usually accuracy and agility are seen at loggerheads with each other, especially during turbulent times marked by heavy promotional and competitor activity, recessions, weather calamities and pandemics such as COVID-19. This is due in part, to the […]

McChrystal Group and Announce Global Strategic Partnership

Chicago, August 18, 2020 –, an enterprise revenue growth AI SaaS company, today announced a global strategic partnership with the McChrystal Group, a global advisory services and leadership development firm. This partnership will enable the capabilities of both firms – McChrystal Group’s global advisory and leadership development services and Samya’s next-gen Revenue Growth AI […]

5 Questions to Ask Your Demand Forecasting Vendor

As stewards of the forecasts in a CPG organization, demand planners face daily struggles as they strive to determine and forecast product demand with accuracy. And while demand forecasting continues to be a problem, it’s just one piece of the puzzle. In addition to accuracy, demand planners need the agility and ability to proactively anticipate […] Introduces AI-Based System to Boost CPG Companies’ Demand Anticipation, Forecasting

Chicago, July 22, 2020 –, a revenue growth company that launched earlier this year, today introduced its Dynamic system that leverages advanced artificial intelligence to vastly improve demand anticipation and agile forecasting for CPG companies. This next-generation AI system allows enterprise demand planners to anticipate risks and opportunities in time to act and […]

A New Intelligence Paradigm for CPG: An Interview with Deepinder Dhingra

In this interview, Deepinder, Founder and COO/CPO of, discusses the role of AI in the CPG enterprise, unlocking revenue growth at the intersection of demand and supply operations, and interconnected, aware intelligence. Prior to Samya, Deepinder held senior management positions at companies such as, Mu Sigma, i2 Technologies, Oracle Demantra, and Tibco Spotfire. […]

Agility & Demand Anticipation in CPG: An Interview with Pavan Palety

In this interview, Pavan Palety, Founder and CCO of, discusses agility as a key to CPG revenue growth, recent customer successes and the Samya 10X Advantage. Prior to, Pavan held senior management positions at companies such as Markets and Markets and Mu Sigma. Pavan also advises a variety of start-ups on go-to-market strategies. […]

Privacy   .  ©2020

Fractal Acquires to Drive Next Generation of Enterprise Revenue Growth ManagementLearn more