Globally distributed and networked operations with proliferation of products, price-packs brands, channels, suppliers, customer segments, etc.
The sheer scale of fluctuation across pricing, promotions, production, inventory, macro-economics, competition activity, etc is like a raging storm at the center of the problem.
Static and linear process-based deterministic approaches cannot solve for the complexity and volatility of today's CPG business.
Anticipate sales risks & opportunities
Harmonize sales activities with supply & demand signals
Plug sales leakage & improve sales growth
Anticipate tactical promotion risks & opportunities
Harmonize promotion activities with supply & demand signals
Improve promotion ROI and margins
Anticipate inventory risks & opportunities
Harmonize inventory availability with demand signals
Reduce lost sales
We model both direct and indirect interconnections to enable deep predictive learning. Static rules and linear relationships was last decade.
We take a leap beyond simple deterministic approaches and account for variability with a probabilistic view of possible inputs and outputs.
We provide actionable recommendations, not just insights. Based on the uptake we learn intelligently to continuously optimize .
The real-world impact of weather, macro-economics, demographics, consumer trends, news and social media brings in insightful understanding of cause and effect.
Anticipate and address risks & opportunities.
Reduce planning and execution blindspots.
Increase agility and responsiveness.
Maximize growth opportunities.
We are currently partnering with select Fortune 1000 CPG customers.